IP capacitation for micro- and small enterprises (MSEs)
On November 15th, 2016, with the aim of promoting the importance of Trademark protection and other distinctive signs among Peruvian micro entrepreneurs, the National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi), in coordination with the Ministry of Production, made a presentation, under the slogan “Protect your brand, protect your investment: Indecopi advises you” to a total of 176 small enterprises (Mses).
The business focuses for the Mses were related to the areas of food and beverages, leather and footwear, wood, textiles and clothing, agro-industry, industrial products, Andean grains, handicrafts, metalworking and construction, among others.
This training took place within the framework of the “Program of Trade Shows and Business Rounds: MYPERU, articulating markets”, organized by the Market Articulation Department of the Ministry of Production.
The information provided included mainly the importance of the effective registration of trademarks for products and services, as well as legal aspects in order to be taken into account prior to the registration of the signs.
In this sense, the purpose of the capacitation was also informing the MSes about the services of assessment and assistance in order to identify correctly the products or services by the correct classification prior to the filing of trademarks, also conducting previous searches in order to detect possible antecedents or opponents due to prior registrations which could eventually be in conflict, filing of forms, and providing general information.
The audience was able to know and understand the importance of the registration and protection of distinctive signs, and they also became aware of why it is not good to copy trademarks of their competitors, and to take notice of those signs which are prohibited to registration.