Promoting Partnerships

27 Apr 2017
Promoting Partnerships

By Adrián Gonzalez

The president of BPTO, Luiz Otávio Pimentel, met with representatives of the Intellectual Property Office of the European Union (EUIPO) on September 25 in Rio de Janeiro to discuss partnerships between the BPTO and EUIPO. The focus was the IP Key Latin America project promoting the IP system in Brazil.

IP Key Latin America is part of a larger project, the IP Key, launched last year by EUIPO, as an organ of the European Union (EU). The project covers potentially all countries of Latin America but is focused more on the following (in alphabetical order):

  • Andean Community (Colombia, Peru, Ecuador);
  • Central America (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama);
  • Chile
  • MERCOSUR (Argentina, Brazil, Paraguay, Uruguay, Venezuela);
  • Mexico.


This action is funded by the European Union of the Commission Implementing Decision 2016 Annual Action programme for the Partnership Instrument and aims to stimulate the improvement of IP systems in countries outside the EUA.

In this project, the EUIPO promotes the exchange of good practice of examination and management, the development of Information Technology tools and participation in global protection systems. The scope of the project can include actions such as the preparation of studies, the organization of seminars and training events, missions of experts, among other activities.

The overall objective is to improve Intellectual Property (IP) protection and enforcement in Latin America and to contribute to a level playing field in this regard for European companies operating in Latin America. This action supports the introduction and spread of an EU level of IPR protection and enforcement in the Latin American trading partners beyond existing WTO TRIPs, obligations and the advancement of the EU agenda on Intellectual Property Right (IPR) for Latin America.

In addition to President Pimentel, participants included the Director of Trademarks, Industrial Designs and Geographical Indications, André Balloussier; the general coordinator of patents Vágner Latsch; the general coordinator of Trademarks Leila Campos; the general coordinator of Information Technology, Aldo Ávila; the International relations coordinator, Leopoldo Coutinho; and Cláudia Campos, also from the area of International Relations.

For the EUIPO participants includes the head of the project, Pedro Duarte the coordinator of projects funded by the European Union, Antônio Berenguer; and consultant Ernesto Rubio.

New actions are expected not only in Brazil but also in other relevant Latin American Countries.




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