2014 Year of the Denomination of Origin
The Ecuadorian Institute of Intellectual Property (IEPI) has declared 2014 “Year of the Denomination of Origin”; as part of a strategy to promote Ecuadorian products.
The entire initiative has the objective to raise awareness regarding the potential benefits of the DO regime for those producers interested in highlighting the importance of the link between their products and the area of production of the same.
As part of this commercial strategy, producers who want to apply for an Ecuadorian Denominations of Origin (DO) have a 100% discount on the procedure.
The announcement was released on April 2014, during an event in the province of Los Rios, where the high quality of cocoa production was renowned. At the same time, three new logos made their debut: “Ecuador” (General logo), “Cacao arriba – Ecuador” (for cacao) and “Montecristi – Ecuador” (for hats).