“Calidad Aysen – Patagonia de Chile” was filed to be recognized as a certification trademark
As part of a new activity within the program called “Sello de origin” and with the presence of important government officials, such as the Minister of agriculture, the application for the register of the certificated trademark “Aysén-Patagonia de Chile” was filed.
This trademark was developed by the government of the region of Aysén, after searching and standardizing the production processes in order to identify the attributes of the specialized products of the region.
According to the minister of agriculture, Mr. Furche, “ (…) it is important to add value to our products and this is an important opportunity to do so. Patagonia is a well-known trademark in the world and we have to take advantage of this to promote the typical products of a region far away from the rest of the world (…)”
What is the difference between a geographical indication, and a certification trademark?
A geographical indication (GI) is a name or sign used on certain products which corresponds to a specific geographical location or origin (e.g. a town, region, or country). The use of a GI may act as a certification that the product possesses certain qualities, is made according to traditional methods, or enjoys a certain reputation, due to its geographical origin. Otherwise a certification marks is one of the only piece of evidence of the existence of follow-up agreements between manufacturers and nationally accredited testing and certification organizations.