Over the years, we have seen and heard many different attempts at registering different trademarks.
In this occasion, Gene Simmons, famous rock star, and Kiss’ front man, has now filed an application to register the famous “Rock On” sign as a trademark, claiming it to be of his own.
In the application, filed last June 9th, 2017, before the US Patents and Trademarks Office (see link below), Simmons claims that he first used the sign in November 14th, 1974; this is, during the Hotter Than Hell Tour. It aims at protecting class 41 services: Entertainment, namely, live performances by a musical artist; personal appearances by a musical artist.
The application describes the sign as consisting “…of a hand gesture with the index and small fingers extended upward and the thumb extended perpendicular” (from the application), as you can see in the image that was filed in the application before the Office.
Should this trademark be registered, it would mean that Mr. Simmons would have exclusive rights over the sign, and could consequently force other artists to cease in the use of it in their live performances, and even lead to claims for …Read More