Collective mark for embroidery
The Director General of the Mexican PTO (IMPI), Miguel Angel Margáin, recently visited the state of Hidalgo to personally present the collective mark “Tenangos Bordados de Hidalgo” (Hidalgo´s embroideries, commonly known as tenangos) in an official ceremony to the artisans association“Tenangos Bordados Textiles S.A.”
In 2014, the association was granted the collective mark by IMPI to protect the tenangos, a style of embroidery made by Otomi women in the Tenango Valley of Hidalgo that can be traced back to pre-Aztec Meso-America.
Collective marks are signs that distinguish the geographical origin, material, and manufacture of goods or services of different enterprises.The owner may be an association of which those enterprises are members, or any other entity, including a public institution or a cooperative.
Collective marks are often used to promote products that are characteristic of a given region. Therefore, the registration of a collective mark helps to market such products locally and internationally.
Recently, “Tenangos Bordados Textiles S.A.” and the Mexican textile group “Grupo Ilusión” have signed a contract to commercialize textile products incorporating artisan embroidery elements.