Counterfeiting affects over 10 million people in Colombia
Over 10 million people during 2013 were affected by the purchase and use of fake goods in Colombia. Additionally, the different national economic sectors have lost an income of up to $ 720M last year due to the counterfeiting of their products.
Therefore, the Colombian Government has launched the campaign “Whatever you do, play fair”, in an attempt to raise awareness among the Colombian population about this problem and in order for them to purchase original products, support new creations and respect copyright.
The US Embassy in Colombia, which cooperates to strengthen the legal framework, protect the rights of national and foreign authors and make the population aware of this matter, supports this campaign.
The Colombian Superintendence of Industry and Commerce (SIC) has also joined this initiative through its program “An original consumer does not take risks”. According to the SIC, in 2013 more than 80 court cases against companies that had committed a crime against Intellectual Property were initiated and precautionary measures were ordered so as to protect the IP rights of legitimate owners.