Intellectual Property grows in FIFA ™
With the arrival of the next World Championship, efforts are intensifying to control one of the most precious resources of the institution
For FIFA ™ the World Cup Brazil 2014 represents the main football event global reach, coiling along to an indeterminate string tangible business asset in millions of dollars. Among them, the substantial development of the intellectual property of its products, which are viewed by over 700 million viewers worldwide.
FIFA’s Intellectual Property consists of a number of trademarks, such as FIFA WORLD CUP, CUP 2014 BRASIL 2014; designs, both registered and non-registered, and copyright of various items, such as posters, emblems and official mascots. FIFA uses and protects a set of logos, words, symbols, and other trademarks associated with the World Championship next year. The use of which is also licensed to other operators through agreements with FIFA.
The entity has various tools to protect their trademarks and to identify violations of the rights themselves. One way is to protect marketing because there are companies without formal sponsorship seeking to exploit the commercial activity without legal authority, both outside of the stadiums and other places of interest.
Separate paragraph deserves treatment of counterfeit products. For this, FIFA has a worldwide licensing program, which enables a certain set of licensees to manufacture items under the quality standards proposed by the agency. However, this group aims to reproduce the goods that are generally not recognized as official as it does not have the typical characteristics of these, such as labels and security seals. These accessories include products from balls, caps and toys to clothing and shoes.