“JET” confirmed as a well-known mark
Through resolution N° 11725, the Colombian trademark office extended the special protection to trademark “JET” as still being a well-known mark in the local market. “COMPAÑIA NACIONAL DE CHOCOLATES S.A.” owned the trademark “JET” which identifies chocolates and is a very familiar mark for local consumers.
“COMPAÑIA NACIONAL DE CHOCOLATES S.A.” lodged an opposition against the application “CHOCOYETA” requested by the company COMERCIALIZADORA SEUL. The opposition was based on the high risk of confusion between the trademarks “CHOCOYETA” and “JET.”
The local PTO denied registry for the trademark “CHOCOYETA” because of the fact that “JET” is a well-known mark in the local market.