“La Costeña” has been declared famous trademark
The Mexican Institute of Industrial Property (IMPI) declared the trademark “La Costeña”, a Mexican brand dedicated to the canned products market, as a famous trademark.
In June 2005 the Mexican Law of Industrial Property was amended to establish specific procedures to allow trademark owners to apply for a declaration that their trademark is notorious or famous. Separate definitions for ‘notorious’ and ‘famous’ trademarks are provided. To obtain a declaration of notoriety, the rights holder must prove that the mark is known to the relevant industrial or commercial sector. On the other hand, a famous markmust be known to the majority of the population of Mexico.
According to the above, “La Costeña” carried out numerous surveys and market research in order to prove that the trademark was known not only by the industry sector, but also to the Mexican population.
Since their establishment with the amendment of the Mexican Law of Industrial Property in 2005, the IMPI has granted 13 registrations of notorious and 33 registrations of famous trademarks.