Madrid Protocol : UPDATE
On March 19th 2013, México joined the Madrid Protocol relating to international trade marks.Mexico is the third Latin American country to join after Cuba in 1995 and Colombia in 2012.
Brazil has been discussing for approximately ten years if they will sign this agreement or not.
It is worth mentioning that the Madrid Protocol is an international Treaty that unifies the procedure of registration of a Trade mark in any of the 92 contracting parties.
Furthermore, most of Brazilian exporters consider that it is in their own best interest that Brazil signs the Madrid Protocol due to the faster registration process; fewer formalities and perhaps even lower costs. However, they admit that in order to fulfill all the requirements of this Treaty; the Brazilian PTO will have to speed up the administrative process. Overall it is worth pointing out that, according to Brazilian Law; Human Rights treaties and also the ones related to intellectual property take precedence over domestic legislation.
In addition, during 2013 India and Rwanda also became a members of this Treaty, and next October 2013 Tunisia will join as well.