New “coffee” Colombian trademarks
In a special ceremony, the local PTO gave 20 trademark registries to firms and/or craftsmen dedicated to coffee production located in the region called “Eje cafetero.” For example, “Yraba,” “Guaduarte” and “Isa Victory.” Among these new registries, there are trademarks owned by craftsmen that identify different types of products such as coffee, cloth, dishes, etc.
This presentation represents stronger protection for IP rights, and will help the region’s economic and social development. From now on, it will be possible for the companies to sell their products with the protection from unauthorized use by third parties.
José Luis Londoño Fernández, Deputy Superintendent for Industrial Property, highlighted that thanks to Resolution 48.348 of 2014, this granting process was accelerated, since it is now possible to obtain a trademark registry in Colombia in less than 6 months.