New Collective Mark for the Michoacán Sweet “Ate”
On August 2014, the Mexican PTO (IMPI) granted the collective mark for the sweet “Ate” (sort of quince paste) to the regional sweet producers of Michoacán, which will increase their possibilities of national and international commercialization.
With this new one, Michoacán has already 40 collective marks, making it the Mexican region with the higher number of this kind of protection. Additionally, it also has a Denomination of Origin for Charanda (an alcoholic liquor derived from sugar cane) and it is a producing region for certified tequila and mezcal.
During 2013, 460 applications of Michoacán for distinctive signs were filed before the IMPI, and during 2014, 288 have been received. Moreover, IMPI declared the trademark of the Michoacán Cineplex Company Cinépolis, as a famous trademark.