Peru received the designation of pisco
In a process that lasted eight years, the Salvador’s Supreme Court ruled in favor of Peru in the trial against Chile by the designation of the origin of the spirit drink.
On September 18th, the Administrative Litigation Division of the Supreme Court of Justice of El Salvador ruled in favor of Peru in the litigation against Chile by the designation of the origin of pisco. In this way, the highest court revoked a decision which had initially granted registration in favor of Chile in 2007.
Fernando Herrera, general manager of the Association of Producers of Pisco in Chile, said on Bio radio that the court decision will not stop the selling of the product in Salvador. However, the Chilean brandy might lose its appeal.
Peru maintains a historic confrontation with Chile, which produces similar liquor also called pisco. The main difference between them is the alcoholic beverage mixed with the grape. While the Peruvian pisco is 45 per cent alcohol, the Chilean pisco is 27.
The battle for the Salvadoran market began in 2005, when the designation of the origin of the drink was recorded in favor of Peru in the National Registry Center (CNR) of El Salvador. The argument has insisted that Peru has a port with the same name in its territory, located 300 km south of Lima, which is the birthplace of the beverage from the Spanish colony established in the sixteenth century. Chile, meanwhile, argues that the liquor began to be produced at the same time in southern Peru and northern Chile.
The Exporters Association of Peru (ADEX) announced on October 22nd that in the last three years, pisco exports have increased by 167% and represented a total of 5.5 million dollars in 2012. Eduardo Routledge, president of Adex, reported that in 2010, exports were just over 2 million dollars, and the main destinations were Chile, the United States and Spain. Now there are significant increases in sales to Germany, Argentina and Colombia.