PTO denies trademark application
Through Resolution No. 51835 of 2015, the Superintendence of Industry and Commerce (SIC) denied the application for registration of the mark “CREATIONS JUANES AMC.”
This mark was requested by the Association of Footwear Manufacturers (“ASOCIACIÓN DE MARROQUINEROS Y FABRICANTES DE CALZADO CREACIONES JUANES AMC”) to identify shoes in Class 25 of the Nice International Classification. The trademark office considered that there could be a likelihood of confusion and association with the brand “JUANES” and this could affect the identity and prestige of the well-known Colombian singer Juanes.
Resolution No. 51835 stated that the products that sought to identify the brand CREACIONES JUANES AMC, were similar to the ones protected by the mark “JUANES” (owned by Colombian singer) namely shoes, in Class 25 of the Classification Nice International.
Finally, the SIC determined that Juan Esteban Aristizábal (Juanes), enjoys prestige in the national and international level, especially as a singer and songwriter. Therefore, the granting of the trademark application “CREACIONES JUANES AMC” could affect his identity and reputation.