Touristic trademarks: Building economies and preserving tradition
The Mexican PTO (IMPI) recently granted touristic trademarks to eight towns in the state of Chiapas to help establish them as attractive touristic destinations featuring tradition, nature, culture, gastronomy and history. The towns are: Comitán, San Juan Chamula, Ocosingo, Chiapa de Corzo, Tonalá, Pijijiapan, Tapachula and Acapetahua, in the state of Chiapas.
In Mexico, many touristic trademarks have been registered, with the aim of creating an image that reflects the identity and qualities of the tourist location. Some, such as the trademarks for beach destinations, have been very successful. For example, the Cancún trademark is the most famous example of a Mexican tourist destination worldwide. Other examples of Mexican municipalities that have used trademarks to promote their tourist offers are Acapulco and Chihuahua.
“These trademarks will help the awarded towns and their communities to emerge nationally and internationally thanks to their promotion as tourist attractions, which will bring economic development for their population,” said Miguel Ángel Margáin, Director General of IMPI.