Uber in Uruguay
Since the start-up of Uber, a service matching those needing a ride and drivers, Uruguayan taxi owners have started a series of claims and measures to protect their business. Primarily, the conflict is between Single Trade Union of Taxi (in Spanish “Gremial Única del Taxi “) and Uber.
The Union has registered the mark “Uber” before the local PTO (DNPI) before the start-up of Uber in Uruguay. According to local legislation, the trademark owner has the right to use said trademark for a period of 10 years and to file a claim against Uber for trademark infringement. Taxi drivers in Uruguay consider Uber an alternative to public transportation that threats their business.
Uber began business in the country on November 19, 2015, with great success. According to local sources 14,000 users downloaded the App on the first day available.
Representatives from Uber confirmed that they will initiate legal actions because they believe that this is an act of “trademark piracy” because the trademark and the pertinent logo are “well known” to Uruguayan Taxi Union.