Brazilian authorities have already seized around 2 tons of fake products containing a number of elements that linked them to the World Cup.
As you already might know, FIFA has an exclusive department and offices in some countries that take care of the protection of its brands. FIFA considers that official symbols, terms, and trade marks registered by the Federation cannot be used without express permission of the said entity. In that sense, in the last four years FIFA has identified 450 cases ofinfringements relating to illegal use of its exclusive trademarks.
Experts agree that there appears to be a commitment to intensify the fight against piracy. The police, customs authorities and variousgovernment control and supervision promise to raise the siege against manufacturers, distributors and sellers of unofficial products.
In addition, Law ‘Lei da Copa’ (12.663/12) establishes a special regime for reputable marks. INPI note trademarks of high reputation through a list provided and updated by FIFA. In this procedure INPI did not require the party claiming such a right (i.e. FIFA) to prove the condition of high repute. In cases related to the Lei da Copa, the highly reputable will cease to exist on January 1, 2015.
According to the Brazilian Industrial Property Law (9.279/96) well-known marks and highly reputable marks have “special protection in all fields of activity”.
