“Zero Piracy” – a campaign against piracy
Fox International Channels launched in Panama a new campaign against piracy in Latin america, which causes an estimated loss of 2.3 billion dollars per year. This campaign is also against cable operators. There is an estimate of 40% of them that can be considered as “pirate”, from which 50% are located in Central America.
The main objectives of this project, which aims at highlighting the importance of Intellectual Property Rights, are to fight against piracy and to raise awareness about the impact that causes these illegal businesses, which is a crime.